Banned Advert

 It has been a long time since we have posted a blog update and this is due to how unbelievably busy we have been. This is a great thing for us but it is slightly frustrating when it means we don't get to put as much time into our blog as we should. 

Today our Indiegogo campaign advert was banned by the Advertising Standards Agency. We were made aware of a complaint about our advert by the ASA and we immediately worked with them in justifying our claims but, unfortunately, as a new start-up we did not have the resources needed to fight them fully. This is indicative of the advertising industry where if we had been a bigger organisation we could have thrown a curtain of lawyers up and stopped this process but because we are small with limited resources we could not. 

We supplied the ASA with what we deemed to be overkill with regards to evidence supporting our claims but because none of the reports, or scientists behind them, were conclusive with their results they did not take it as evidence. As we are on the forefront of this research we can understand this and do not begrudge what the ASA have done. It is their job to adjudicate advertising and it is not a job we would wish to do. They have to go by certain guidelines and unfortunately this time we were outside of them. 

The scientific studies below all show evidence that electromagnetic radiation affects the health of a man's sperm. They are not conclusive and all call for more research to be done. Rather than use this as evidence against shielding from radiation we believe this should be evidence TO shield against radiation as it is not proven whether it is good for us or not. Realistically we should not be exposed to anything that has the potential to damage our bodies but this would get in the way of scientific progress (especially in technology) and so generally we use unknown technologies first and analyse the damage later. This is what is happening with the wireless device technology and do not get us wrong, we are massive fans of wireless technology. At Wireless Armour we wouldn't survive without our wireless devices. What we are doing is trying to limit the affect of a potentially dangerous radiation so that if it is proven to be damaging we were prepared and protected.

This technique is used often in the medical industry where people take a multitude of drugs to protect against possible future problems. The problem with a lot of this medicine is that it often has negative side affects (statins anyone?) but these are often overlooked due to apparent positive upsides to the drugs. Also there is a huge amount of money being spent on the drugs marketing but that is another point. 

Wireless Armour products use a unique fabric which is a blend of Cotton, Silver and Polyester. These three ingredients are all completely harmless to human beings with many of us wearing a combination of all three every day. This means that with Wireless Armour products you can be protected from a potentially harmful radiation without endangering yourself by wearing or taking anything untested. We believe there is no downside to wearing our products, only an upside.

Being pioneers in this market we know we are going to receive the brunt of public's scepticism. This is not a worry for us as we also receive a lot of people congratulating us on our products. All we ask of people is to read a little around the subject before they make up their minds. If they read the evidence and disagree with our claims then that is fine but we are sure quite a few will realise that there is enough evidence to cause doubt and that protection would be a good idea.

If you have any questions then please feel free to contact us at


Joseph Perkins
Wireless Armour Founder.


Scientific Study Links

Mobile phones affect multiple sperm quality traits: a meta-analysis
Madhukar Shivajirao Dama, M Narayana Bhat

Effect of mobile telephones on sperm quality: A systematic review and meta-analysis 
Jessica A. Adamsa, Tamara S. Gallowaya, Debapriya Mondala, Sandro C. Estevesb, Fiona Mathewsa,

Effects of radiofrequency electromagnetic waves (RF-EMW) from cellular phones on human ejaculated semen: an in vitro pilot study

Ashok Agarwal, Ph.D.a, b, , , Nisarg R. Desai, M.D.a, Kartikeya Makker, M.D.a, Alex Varghese, Ph.D.a, Rand Mouradi, M.S.a, Edmund Sabanegh, M.D.a, Rakesh Sharma, Ph.D.a, b

Non-thermal DNA breakage by mobile-phone radiation (1800 MHz) in human fibroblasts and in transformed GFSH-R17 rat granulosa cells in vitro

Elisabeth Diema, Claudia Schwarza, Franz Adlkoferb, Oswald Jahna, Hugo Rüdigera